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We’ve all heard of the Yellow Pages, but how have business directories evolved and what do they offer businesses today? There are numerous benefits to listing your business in online directories. The more directories you put your business in, the more you increase the chances of getting new customers and increasing your turnover and profit. But what are the benefits of using an online directory?

1) Exposure: Without exposure a business will die. Without exposure there is no chance any customers will locate you and be able to spend their hard earned money purchasing your goods or services. Thousands of people use business directories each and every day, hoping to find a business suited to their needs. By not presenting yourself and ‘throwing your hat in the ring’ you not only take potential customers away from you, but you also lead them right into the path of your competitors. A double-whammy no business should ever want to face. It such an easy thing to do as well - all you need to do is sign up, provide your business details and you’re up and running. 

2) More traffic: Increased exposure will inevitably lead to more traffic to your business premises, website, social media profiles etc….and it doesn’t take a genius to figure out that the more traffic you receive the more sales you will make. Remember, people search for very targeted and specific things when using business directories, so if they’ve found you there’s a good chance they have (even a slight) interest in your products or services. All you need to do is make sure you’re there and then entice them in.

In addition to this, by appearing in online directories you not only increase your chances of people finding you directly through them, but you also increase your chances of appearing Google’s search results. Online directories have lots of authority in Google’s eyes, which means Google is more likely to rank their listings high up in the search results. 


3) It’s cheap. No one likes the word ‘cheap ‘ when it comes to business, except when they’re talking about advertising. Everyone likes free advertising and it’s a complete myth that free or cheap advertising isn’t worth doing - it is. Using online business directories such a Yellow Pages is far, far, far cheaper than print advertising, radio advertising and the like, so make use of it! 

4) Professionalism. Image is everything in business and appearing professional is absolutely vital. A professional appearance enhances your reputation and will make customers more like to not only choose you, but also stick with you. When a customer sees your business listed in a directory they will perceive you as an authority or expert in you chosen field and this makes them a lot more likely to choose you over your competitors. 

5) Increased profit. If you tally up all of the above points then it becomes clear that if you have more exposure, more people will find you, and if more people are able to find your professional looking business then the greater the potential revenue. Business is a numbers game and exposing yourself to a many potential customers as possible. Online directories are an absolutely brilliant example of an inexpensive yet effective method of advertising that really doesn’t take much upkeep. If you’re not already in an online directory then I suggest you sign up for at least five the next time you’re on the internet. It costs practically nothing, so what’s the worst that can happen…?


For more information online business directories such as the yellow pages please visit:

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